We examined the distribution of benefits to partners in multipartner alliances by concentrating on dynamics of partner entry and involvement. Testing hypotheses in the Wi-Fi Alliance, we observed heterogeneity of benefits. In particular, the extent of organizational involvement in this alliance...

How do alliance portfolios evolve? We develop grounded theory based on Unisys’ case which reveals how exogenous technological changes at the industry level and shifts in a firm’s strategy shape the composition of partners and the nature of alliance relationships. We identify four...