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A typology of brand alliances...
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Strategic alliance
Spillover-Effekt
18,023
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Brand management
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Reuer, Jeffrey J.
49
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47
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42
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35
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30
Narula, Rajneesh
29
Kumar, Rajesh
25
Lavie, Dovev
23
Lokshin, Boris
23
Gilsing, Victor A.
22
Hitt, Michael A.
19
Belderbos, René
18
Brueckner, Jan K.
18
Dussauge, Pierre
18
Faems, Dries
17
Man, Ard-Pieter de
17
Franco, Mário
16
Mellewigt, Thomas
16
Wu, Jie
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Ariño, Africa
15
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Singh, Harbir
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12
Inkpen, Andrew C.
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Ireland, R. Duane
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Jonard, Nicolas
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Nielsen, Bo Bernhard
12
Prescott, John E.
12
Yang, Haibin
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Elinkeinoelämän Tutkimuslaitos
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2
OECD / International Transport Forum
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Robert Schuman Centre for Advanced Studies
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Statistical, Economic and Social Research and Training Centre for Islamic Countries
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Alliance British and Foreign Life & Fire Assurance Company
1
Alliance for progress
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American Assembly
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Aussenwirtschaftstag Nordrhein-Westfalen <11, 1997, Wuppertal>
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Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Brot für die Welt <Körperschaft>
1
BusinessVillage GmbH
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1
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1
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1
Columbia Univ. Pr. 1966
1
Comptroller General
1
Conference on Globalization and Continentalization of Air Transport Industry and Related Strategic, Public Policy, Planning and Operational Problems and Issues <1997, Vancouver, British Columbia>
1
Conference on Strategic Alliances in Transitional Economies <1997, Ann Arbor, Mich.>
1
Deutsches Verkehrsforum
1
Deutschland / Bundeswehr / Universität Hamburg
1
Diplomatičeskaja Akademija MID Rossii
1
Dresdner Kolloquium <Technische Universität, Dresden, Fakultät Wirtschaftswissenschaften> <2, 1995, Dresden>
1
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Strategic management journal
95
Journal of business research : JBR
93
Research policy : policy, management and economic studies of science, technology and innovation
62
Industrial marketing management : the international journal for industrial and high-tech firms
53
International journal of strategic business alliances
51
Journal of air transport management
49
International journal of technology management : IJTM
42
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
42
Long range planning : LRP ; international journal of strategic management
39
Technology analysis & strategic management
34
International business review : the official journal of the European International Business Academy
31
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
30
Technological forecasting & social change : an international journal
30
Journal of management studies : JMS
28
Technovation : the international journal of technological innovation, entrepreneurship and technology management
28
Collaborative strategy : critical issues for alliances and networks
27
Management decision : MD
26
Journal of world business : JWB
24
Journal of management : JOM
23
Academy of Management journal : AMJ
22
Handbook of strategic alliances
22
Industrial and corporate change
21
Journal of business venturing
21
SpringerLink / Bücher
20
International journal of innovation management
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
The journal of business & industrial marketing
18
Transportation research / E : an international journal
18
Working paper series / United Nations University, UNU-MERIT
18
European management journal
16
International journal of industrial organization
16
The journal of product innovation management : an international publication of the Product Development & Management Association
16
Maastricht Economic Research Institute on Innovation and Technologie : MERIT
15
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
15
Research in strategic alliances
15
European journal of international management : EJIM
14
Industry and innovation
14
International journal of production economics
14
Journal of business ethics : JOBE
14
The journal of technology transfer
14
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ECONIS (ZBW)
5,200
RePEc
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Other ZBW resources
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BASE
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EconStor
2
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1
International expansion of brands by realization of
co-branding
strategy
Grębosz, Magdalena
;
Otto, Jacek
- In:
Journal of economics & management
14
(
2013
),
pp. 77-87
Persistent link: https://www.econbiz.de/10010339301
Saved in:
2
Signaling Teamwork : how
brand
prominence in
brand
alliance communication can influence customer perception
Kostyra, Daniel
;
Klapper, Daniel
- In:
Marketing : ZFP ; journal of research and management
37
(
2015
)
2
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011560943
Saved in:
3
Position matters when we stand together : a linguistic perspective on composite
brand
extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
4
Cobranding
arrangements and partner selection : a conceptual framework and managerial guidelines
Newmeyer, Casey E.
;
Venkatesh, R.
;
Chatterjee, Rabikar
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 103-118
Persistent link: https://www.econbiz.de/10010345201
Saved in:
5
Children's response to co-branded products : the facilitating role of fit
Charry, Karine
;
Demoulin, Nathalie T. M.
- In:
International journal of retail & distribution management
42
(
2014
)
11/12
,
pp. 1032-1052
Persistent link: https://www.econbiz.de/10010461474
Saved in:
6
Operational process stages of
brand
alliances : a case study from the reinforcing bar and the construction industries
Tsai, Chung-Ju
;
Lee, Tzong-ru
;
Yen, Szu-Wei
;
Hilletofth, Per
- In:
European business review : EBR ; the official journal …
27
(
2015
)
4
,
pp. 389-408
Persistent link: https://www.econbiz.de/10011378265
Saved in:
7
Spillover
effects in multiple
co-branding
alliances
Victoria Villeda, Isabel
;
Völckner, Franziska
; …
- In:
Essays on interfirm and intrafirm brand combinations
.
2012
Persistent link: https://www.econbiz.de/10010219807
Saved in:
8
The effects of product fit and
brand
fit on memory retention for
brand
alliances : when less is more : evidence from Chinese firms
Norman, Andrew T.
- In:
International journal of management and marketing …
9
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011551967
Saved in:
9
Partner selection in
brand
alliances : an empirical investigation of the drivers of
brand
fit
Lans, Ralf van der
;
Van den Bergh, Bram
;
Dieleman, Evelien
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 551-566
Persistent link: https://www.econbiz.de/10010402541
Saved in:
10
Collaborating for success : managerial perspectives on
co-branding
strategies in the fashion industry
Oeppen, Jemma
;
Jamal, Ahmad
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 925-948
Persistent link: https://www.econbiz.de/10010411302
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