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Insights, challenges and recommendations for research on sustainability in marketing
Morales, Paola Andrea; True, Sheb L.; Tudor, R. Keith - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 394-406
Persistent link: https://www.econbiz.de/10012286209
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Sustainability challenges in marketing, sales, and other business practices : introduction to a Journal of Global Scholars of Marketing Science special issue
Borders, Aberdeen Leila; Lester, Deborah H. - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10012257939
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Business process automation in Greek telecommunications companies and marketing strategies
Katsonis, Nikolaos; Sfakianakis, Michael - In: International journal of electronic customer … 10 (2016) 1, pp. 2-13
Persistent link: https://www.econbiz.de/10011687957
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Sustenability and organic growth marketing : an exploratory approach on valorisation of durable development principles in tourism
Epuran, Gheorghe; Dovleac, Lavinia; Ivasciuc, Ioana Simona - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 927-937
conducted a qualitative marketing research among hotel managers in Bra?ov County. Collected using the quota method, the sample … sustainable development and organic growth, to propose a general configuration of the marketing strategy pillars of sustainable …
Persistent link: https://www.econbiz.de/10011824807
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Macrantha Sealant : a positioning strategy
Purandare, Shraddha - In: Asian journal of management cases 21 (2024) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10014634011
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Sustainability Reporting: A Comparative Analysis in Portuguese and Brazilian Major Companies
Anunciação, Pedro Fernandes; Brasil, Duarte Xara; … - In: International Journal of Sustainable Economies … 5 (2016) 4, pp. 10-24
reports as a marketing tool. …
Persistent link: https://www.econbiz.de/10012047640
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Investigation of Consumer Behavior: A Study on Organic Wine
Baziana, Sotiria; Tzimitra-Kalogianni, Eirini - In: International Journal of Social Ecology and Sustainable … 7 (2016) 1, pp. 50-61
Evidence shows that sustainability not only helps a business case getting stronger, but also embraces a sustainability agenda which can stimulate innovation, pushing companies to rethink their operations, products and business models. In addition, during the past few years the demand for organic...
Persistent link: https://www.econbiz.de/10012047687
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A Study on eco-friendly merchandise in a resort retail environment
Patrick, Lindsey C - 2010
The purpose of this study is to determine consumer purchasing habits of ecofriendly apparel in a retail resort environment. In order to find the rationale behind purchasing decisions, this study measured sales and survey responses based on the choice of two tee shirt options, eco-friendly tee...
Persistent link: https://www.econbiz.de/10009458727
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Marketing, strategy and performance in the UK retail financial services industry
Speed, Richard J. - 1991
This thesis seeks to examine the marketing practices,strategies and organisational characteristics of companiesin the … based factors. Companies of different typeswere also found to differ in their marketing approaches.A high level of …
Persistent link: https://www.econbiz.de/10009461119
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Marketing to the Poor: An Integrative Justice Model for Engaging Impoverished Marketing Segments
Santos, Nicholas; Laczniak, Gene - 2009
MNC marketing in less developed economies might foreshadow the greater exploitation of disadvantaged consumers predicted … by many critics of expanded free trade. To diffuse the charge of ?exploitative? marketing, it is imperative that … corporate marketing efforts seeking to engage impoverished segments be grounded in a strong ethical framework. This article …
Persistent link: https://www.econbiz.de/10009484551