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Marketing-Management : Informa...
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Strategic management
Marketingmanagement
17,058
Marketing management
16,222
Marktforschung
12,300
Market research
6,555
Marketing
4,240
Konsumentenverhalten
3,996
Consumer behaviour
3,982
Theorie
3,713
Theory
3,695
Deutschland
2,969
Germany
2,553
Beziehungsmarketing
2,184
Relationship marketing
2,180
USA
1,731
United States
1,655
Markenführung
1,510
Brand management
1,506
Online-Marketing
1,279
Internet marketing
1,231
Strategisches Management
1,217
Innovation
1,086
Unternehmenserfolg
1,062
Firm performance
1,057
Vereinigte Staaten
1,032
Internationales Marketing
879
Werbung
870
International marketing
847
Social Web
846
Social web
846
KMU
818
SME
818
Marketingtheorie
763
Markenimage
744
Marketing theory
744
Brand image
737
Markenartikel
705
Advertising
694
Innovationsmanagement
684
Innovation management
656
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81
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Article
569
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370
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471
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82
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82
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47
Thesis
42
Collection of articles of several authors
38
Sammelwerk
38
Graue Literatur
34
Non-commercial literature
34
Lehrbuch
30
Arbeitspapier
22
Textbook
22
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22
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21
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21
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19
Guidebook
10
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10
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9
Bibliografie enthalten
7
Bibliography included
7
Konferenzschrift
7
Fallstudiensammlung
6
Conference proceedings
5
Handbook
5
Handbuch
5
Bibliografie
4
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3
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3
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3
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2
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2
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2
Glossar enthalten
2
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2
Konferenzbeitrag
2
Elektronischer Datenträger
1
Festschrift
1
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1
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English
794
German
138
Polish
3
Russian
3
French
2
Dutch
1
Spanish
1
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Author
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Pfeffermann, Nicole
9
Piercy, Nigel
9
Aaker, David A.
8
Cravens, David W.
7
Kotler, Philip
7
Day, George S.
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Walters, David
5
Didonet, Simone Regina
4
Emrich, Christin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Morgan, Neil A.
4
Proctor, Tony
4
Slater, Stanley F.
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Heinen, Karl Christoph
3
Hooley, Graham J.
3
Isoherranen, Ville
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Mohammad Falahat
3
Nicoulaud, Brigitte M.
3
Olson, Eric M.
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
Sfakianakis, Michael
3
Sheth, Jagdish N.
3
Soberman, David A.
3
Varadarajan, Rajan
3
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Information Resources Management Association
3
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Technische Universität Hamburg
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
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Published in...
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Journal of business research : JBR
33
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
23
SpringerLink / Bücher
12
European journal of marketing : EJM
11
Journal of the Academy of Marketing Science
10
The journal of business & industrial marketing
9
Business horizons
7
Gabler Edition Wissenschaft
7
International journal of business and globalisation : IJBG
6
International marketing review
6
Lehrbuch
6
Springer eBook Collection
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriftenreihe Strategisches Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal of business case studies
3
Journal of business-to-business marketing
3
Journal of communication management : an international journal
3
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Source
All
ECONIS (ZBW)
939
Showing
1
-
10
of
939
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
Saved in:
2
Readings in marketing management : a strategic perspective
Berman, Barry
(
contributor
);
Evans, Joel R.
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10000333514
Saved in:
3
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10000091537
Saved in:
4
Strategic market management
Aaker, David A.
-
1984
Persistent link: https://www.econbiz.de/10000078360
Saved in:
5
Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan
-
1984
Persistent link: https://www.econbiz.de/10001817764
Saved in:
6
Strategic marketing
Kollat, David T.
;
Blackwell, Roger D.
;
Robeson, James F.
-
1972
Persistent link: https://www.econbiz.de/10000042169
Saved in:
7
Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
8
Badania marketingowe - skuteczno´s´c w zarządzaniu przedsiębiorstwem
Mazurek-Łopacińska, Krystyna
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003993737
Saved in:
9
Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin
;
Soukhoroukova, Arina
;
Skiera, Bernd
- In:
Handbuch Marktforschung : Methoden, Anwendungen, …
,
(pp. 791-809)
.
2008
Persistent link: https://www.econbiz.de/10003573345
Saved in:
10
Oh no, the consultants are coming!
Simmnons, Sid
;
Lovejoy, Angela
-
2007
Persistent link: https://www.econbiz.de/10003538171
Saved in:
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