Purpose – The purpose of this paper is to explore the role of managers in the strategic management process, particularly its application in non‐governmental organizations (NGOs). Design/methodology/approach – The study examines the relationship between managers’ demographic...

Purpose – The purpose of this paper is to explore whether non‐governmental organizations' (NGOs') managers think and use strategy in their daily operations, to assess the impact of its applications on the performance of NGOs and to test the validity of the “dynamic model of strategic...