This paper examines the automation and sharing aspects of the competitive dynamics of the emerging automated mobility industry. It applies strategic management, technological innovation and forecasting frameworks to examine how the different categories of industry entrants position themselves...

Introduction -- Incredible Kwid -- Upstream exploration : April 2010-October 2011 -- From definition to confirmation : a unique and independent approach (October 2011-July 2012) -- Target-based cost control -- Supplying from India -- Investment decisions at industrial start-up and ramp-up : July...