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~subject:"Strategic management"
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Strategic management
Marketingmanagement
17,215
Marketing management
16,624
Incentives
11,513
Anreiz
10,692
Theorie
6,454
Theory
6,370
Marketing
3,636
Consumer behaviour
2,892
Konsumentenverhalten
2,887
Deutschland
2,655
Germany
2,506
incentives
2,449
USA
2,234
Leistungsanreiz
2,164
United States
2,156
Performance incentive
2,118
Relationship marketing
1,973
Beziehungsmarketing
1,965
Brand management
1,478
Markenführung
1,470
Innovation
1,302
Experiment
1,290
Prinzipal-Agent-Theorie
1,269
Agency theory
1,261
Online-Marketing
1,233
Strategisches Management
1,210
Internet marketing
1,193
Unternehmenserfolg
1,168
Firm performance
1,160
Konsumgüterindustrie
1,045
Consumer goods industry
831
SME
829
KMU
825
Internationales Marketing
799
Leistungsentgelt
794
Führungskräfte
786
International marketing
782
Performance pay
781
Managers
776
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Undetermined
290
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95
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Article
585
Book / Working Paper
362
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Article in journal
483
Aufsatz in Zeitschrift
483
Aufsatz im Buch
81
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81
Collection of articles of several authors
38
Sammelwerk
38
Graue Literatur
37
Hochschulschrift
37
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37
Thesis
34
Lehrbuch
28
Arbeitspapier
24
Working Paper
24
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23
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23
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21
Textbook
20
Guidebook
9
Ratgeber
9
Reprint
8
Bibliografie enthalten
7
Bibliography included
7
Konferenzschrift
7
Conference proceedings
5
Fallstudiensammlung
5
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4
Handbook
4
Handbuch
4
Collection of articles written by one author
3
Conference paper
3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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1
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Language
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English
824
German
115
Polish
4
Russian
3
French
2
Dutch
1
Spanish
1
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Author
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Pfeffermann, Nicole
9
Piercy, Nigel
9
Aaker, David A.
8
Kotler, Philip
7
Cravens, David W.
6
Day, George S.
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Walters, David
5
Başak, Suleyman
4
Didonet, Simone Regina
4
Emrich, Christin
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Johnson, Jean L.
4
Makarov, Dmitry
4
Morgan, Neil A.
4
Proctor, Tony
4
Sheth, Jagdish N.
4
Abratt, Russell
3
Andreasen, Alan R.
3
Bendixen, Michael
3
Gilmore, Audrey
3
Gnizy, Itzhak
3
Grinstein, Amir
3
Hooley, Graham J.
3
Isoherranen, Ville
3
Katsonis, Nikolaos
3
Khosrowpour, Mehdi
3
Mohammad Falahat
3
Nicoulaud, Brigitte M.
3
Ormrod, Robert P.
3
Parnell, John A.
3
Percy, Larry
3
Sfakianakis, Michael
3
Soberman, David A.
3
Varadarajan, Rajan
3
Vrontis, Demetris
3
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Information Resources Management Association
3
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Bertelsmann Stiftung
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Duncker & Humblot
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
Verlag Dr. Kovač
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
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Published in...
All
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
13
European journal of marketing : EJM
11
The journal of business & industrial marketing
10
Journal of the Academy of Marketing Science
8
Business horizons
7
Journal of business strategy
7
Gabler Edition Wissenschaft
6
International entrepreneurship and management journal
6
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
Journal of retailing and consumer services
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Strategic management journal
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal for global business advancement : JGBA
4
Journal of international marketing
4
Lehrbuch
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Economics, management and financial markets
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of business case studies
3
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Source
All
ECONIS (ZBW)
945
Other ZBW resources
2
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1
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947
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1
Die erfolgreiche Umsetzung strategischer Erfolgspotentiale : der ressourcenorientierte Ansatz im Marketing
Hoffmann Linhard, Adolfo
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001595510
Saved in:
2
The application of strategic management accounting : evidence from the consumer goods industry in Vietnam
Nguyen Thieu Manh
;
Nguyen Thanh Thi
- In:
Journal of Asian finance, economics and business : JAFEB
8
(
2021
)
10
,
pp. 139-146
Persistent link: https://www.econbiz.de/10012671104
Saved in:
3
Unilever India in 2004 : in search of a growth strategy
In:
Case studies on MNCs in India
,
(pp. 63-80)
.
2007
Persistent link: https://www.econbiz.de/10003737783
Saved in:
4
How to program change management with HR as the interpreter
Chebolu, Radha Mohan
- In:
The Icfai University Press on change management : …
,
(pp. 119-131)
.
2007
Persistent link: https://www.econbiz.de/10003791764
Saved in:
5
Vitality in business : executing a new strategy at Unilever
Smith, W. Steve
- In:
Journal of business strategy
30
(
2009
)
4
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003882128
Saved in:
6
Ocena poziomu internacjonalizacji przedsiębiorstw zagranicznych działających na rynku FMCG w Polsce
Bartosi´nska, Dorota
;
Sagan, Mariusz
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
42
(
2008
),
pp. 355-365
Persistent link: https://www.econbiz.de/10003953845
Saved in:
7
A cultural quest : a study of organizational use of new cultural resources in strategy formation
Rindova, Violina
;
Dalpiaz, Elena
;
Ravasi, Davide
- In:
Organization science : a journal of the Institute for …
22
(
2011
)
2
,
pp. 413-431
Persistent link: https://www.econbiz.de/10008989434
Saved in:
8
Vertriebsstrategie : Wahl oder Qual? ; vertriebsstrategische Optionen für mittelständische Hersteller in Branchen mit mehrstufigem Vertrieb im deutschsprachigen Raum
Gattringer, Regina
;
Reisinger, Sabine
;
Strehl, Franz
- In:
Zeitschrift für KMU und Entrepreneurship : ZfKE
60
(
2012
)
2
,
pp. 83-110
Persistent link: https://www.econbiz.de/10009531515
Saved in:
9
Manufacturing network development in fast-moving consumer goods industries
Schilling, Robert
-
2012
Persistent link: https://www.econbiz.de/10009627124
Saved in:
10
Was Marken stark macht
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard-Business-Manager : das Wissen der Besten
30
(
2008
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10003654051
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