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Strategic brand management : building, measuring and managing brand equity
Keller, Kevin Lane - 1998
Persistent link: https://www.econbiz.de/10000628654
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2008 - 3. ed., Pearson internat. ed.
Persistent link: https://www.econbiz.de/10003709924
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane - 2013 - 4. ed., global ed.
Persistent link: https://www.econbiz.de/10009664371
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Strategic brand management : building, measuring, and managing brand equity
Keller, Kevin Lane; Swaminathan, Vanitha - 2020 - Fifth edition, global edition
Persistent link: https://www.econbiz.de/10012391815
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Strategic brand management process
Keller, Kevin L. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 83-101). 2005
Persistent link: https://www.econbiz.de/10003100329