This paper focuses on examining the sales force transformation process through the sales marketing interface theory using Saudi Arabia as a case study. The study’s results show context-specific challenges posed by organizational hierarchy, roles and responsibilities of sales and marketing...

Objective - The aim of the study is to enhance the mechanism of strategic performance measurement system goals base of four research questions: (i) To what association between the MCS and enterprise resource planning system (ERPS) intention to strategy performance management system (SPMS)? (ii)...