The primary purpose of this study is to identify the underlying factors of supply chain integration in organisations operating in Saudi Arabia. Empirical research is used to study the extent and nature of supply chain integration and its relationship with organisational performance. Results...

Objective - The aim of the study is to enhance the mechanism of strategic performance measurement system goals base of four research questions: (i) To what association between the MCS and enterprise resource planning system (ERPS) intention to strategy performance management system (SPMS)? (ii)...

This study explores the intricate relationships between entrepreneurial orientation (EO), digital orientation (DO), strategic agility (SA), and competitive advantage (CA) in Saudi firms. We investigate whether strategic agility serves as the missing link in these relationships. We examine direct...

This paper focuses on examining the sales force transformation process through the sales marketing interface theory using Saudi Arabia as a case study. The study’s results show context-specific challenges posed by organizational hierarchy, roles and responsibilities of sales and marketing...