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In pursuit of the "ideal approach" to successful marketing strategy implementation
Thorpe, Eleri R.; Morgan, Robert - 2009
Persistent link: https://www.econbiz.de/10003836674
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Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth
Hughes, Matthew; Morgan, Robert - In: Industrial marketing management : the international … 36 (2007) 5, pp. 651-661
Persistent link: https://www.econbiz.de/10003483605
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Real options and real strategies
Zarkos, Stefanos; Morgan, Robert; Kouropalatis, Yiannis - In: Strategic change : SC ; briefings in entrepreneurial finance 16 (2007) 7, pp. 315-325
Persistent link: https://www.econbiz.de/10003607744
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Strategic management : competitiveness and globalization ; concepts only
Volberda, Henk W.; Morgan, Robert; Reinmoeller, Patrick; … - 2011
Persistent link: https://www.econbiz.de/10009009271
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Pursuing "flexible commitment" as strategic ambidexterity : an empirical justification in high technology firms
Kouropalatis, Yiannis; Hughes, Paul; Morgan, Robert - In: European journal of marketing : EJM 46 (2012) 10, pp. 1389-1417
Persistent link: https://www.econbiz.de/10009661192
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Unbundling the effects of internationalization on firm performance in emerging economies : the moderating effects of strategic resource decisions
Bıçakcıoğlu-Peynirci, Nilay; Morgan, Robert - In: Journal of international marketing 30 (2022) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012872583
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A diagnostic tool to determine a strategic improvisation Readiness Index Score (IRIS) to survive, adapt, and thrive in a crisis
Hughes, Paul; Morgan, Robert; Hodgkinson, Ian R.; … - In: Industrial marketing management : the international … 88 (2020), pp. 485-499
Persistent link: https://www.econbiz.de/10012285389
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Capability-driven industrial firms : considering resources, capabilities, and competencies for marketing developments
Morgan, Robert; Miočević, Dario; Herhausen, Dennis - In: Industrial marketing management : the international … 83 (2019), pp. 1-7
Persistent link: https://www.econbiz.de/10012146603
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Strategic entrepreneurship behaviour and the innovation ambidexterity of young technology-based firms in incubators
Hughes, Matthew; Hughes, Paul; Morgan, Robert; … - In: International small business journal : ISBJ 39 (2021) 3, pp. 202-227
Persistent link: https://www.econbiz.de/10012521594
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The wisdom and madness of crowds : how information networks and board cognition help or hinder firm performance across the business cycle
Hudson, Kerry; Morgan, Robert - In: Long range planning : LRP ; international journal of … 55 (2022) 6, pp. 1-20
Persistent link: https://www.econbiz.de/10013476824