Bürgi, Peter; Victor, Bart; Lentz, Jody - In: Strategy & Leadership 32 (2004) 2, pp. 28-35
“Chemcor”, a mid‐sized specialty chemicals firm must balance the disciplining effects of planning against the need for innovative and adaptive action. The top corporate strategy officer at Chemcor resolved to help three company divisions work towards finding a way. To complement the...