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This paper investigates how Chinese SMEs configure marketing, cost-control, and innovation strategies in order to attain better organizational effectiveness. Rather than the more standard approach of suggesting that SMEs focus exclusively on one strategy, we hypothesize that when a strategy...
Persistent link: https://www.econbiz.de/10012977909
Innovation has been widely studied in the context of for-profit organizations. Less attention has been paid in business literature to innovation in non-profit organizations. This paper lays out a model for comparison and then explores the differences between the two types of organizations. Using...
Persistent link: https://www.econbiz.de/10012977922