Corona Virus Disease (Covid-19) has had a significant impact on the economy, including the micro, small, and medium enterprises (MSMEs) sector. One of the efforts of MSMEs to survive is to switch to digital. The city government of Samarinda grabs this opportunity by releasing a mobile...

"This book examines the effects of environmental turbulence in companies of a small and micro dimension and the actions they undertake to overcome obstacles and prosper in a risk environment. Successful and unsuccessful business cases are presented to demonstrate how businesses can thrive in the...

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and...