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This paper examines the sources of competitive advantage from a cross-functional perspective and presents a dynamic, general model of the tangible and intangible factors that lead to superior firm performance. We argue that superior performance results from the development of a complex,...
Persistent link: https://www.econbiz.de/10010610989
This paper examines the sources of competitive advantage from a cross‐functional perspective and presents a dynamic, general model of the tangible and intangible factors that lead to superior firm performance.We argue that superior performance results from the development of a complex,...
Persistent link: https://www.econbiz.de/10014668166