Hussler, Caroline; Pénin, Julien; Dietrich, Michael; … - In: Journal of Strategy and Management 5 (2012) 4, pp. 372-380
Purpose – The purpose of this paper is to argue for the need to reconcile managerial and economic approaches of the firm. Strategic management seems to be the perfect playground for this. Design/methodology/approach – The paper shows many divergences between the economic and managerial...