This article explores three literature bases in some depth: strategy, stakeholder/social issues, and the newly emerging works in reputation. The focus is on the potential research and practical overlaps that exist in these literatures. A model of reputation is developed that highlights these...

The article considers theoretical aspects of the applied strategic innovative analysis based on the innovative balanced scorecard element to be applied in the research process of the strategic innovative organization activity aspects. The methodology of the research is the Balanced Scorecard...

International stehen Forderungen im Raum, die betriebswirtschaftliche Ausbildung so auszurichten, dass sie der gesellschaftlichen Verantwortung von Unternehmen einen systematischen Stellenwert beimisst. Der hierfür erforderliche Dialog zwischen BWL und Unternehmensethik kommt jedoch derzeit...