Purpose – The purpose of this paper is to review the extant literature on strategy implementation with a view to highlight the pitfalls and use these to build a new framework that could be more relevant to the conditions existing in the Indian context. Design/methodology/approach – This...

Cover -- Book with a Social Cause -- Disclaimer -- Other Books by the Same Author -- Contents -- Praise for the Book -- Preface -- Acknowledgments -- Introduction -- The Plot and the Characters -- Chapter 1: Why Startup?: A Car and Dogs -- Chapter 2: What Startup?: From Changing the World to...