How do companies translate their strategy into operational actions that support it? Strategists use a different language than operational workers, and often the statements of the CEO have little connection with what the employees do. Christoph Loch, Stylianos Kavadias, and B. C. Yang suggest a...

We present a model that suggests possible explanations for the observed proliferation of "pay-per-use" (PPU) business models over the last two decades. Delivering "fractions" of a product as a service off ers a cost advantage to customers with lower usage but requires extra delivery costs....