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Extending the resource-based view : effects of strategic orientation toward community on small business performance
Campbell, Jeffrey; Park, Joohyung - In: Journal of retailing and consumer services 34 (2017), pp. 302-308
Persistent link: https://www.econbiz.de/10011629335
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Public-Relations-Agenturen führen : für Auftraggeber und Agenturleiter
Knobel, Peter P. - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003331043
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When customer get clever : managerial approaches to dealing with creative consumers
Berthon, Pierre R.; Pitt, Leyland F.; McCarthy, Ian P.; … - In: Business horizons 50 (2007) 1, pp. 39-47
Persistent link: https://www.econbiz.de/10003425754
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Kundenwertorientierte strategische Segmentierung in der gesetzlichen Krankenversicherung
Rittner, Anja Maria - 2011
Persistent link: https://www.econbiz.de/10008992220
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Global customer team design : dimensions, determinants and performance outcomes
Atanasova, Yana; Senn, Christoph - In: Handbook of strategic account management : a …, (pp. 379-403). 2014
Persistent link: https://www.econbiz.de/10010341888
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Supply chain alignment for improved business performance : an empirical study
Skipworth, Heather; Godsell, Janet; Wong, Chee Yew; … - In: Supply chain management : an international journal 20 (2015) 6, pp. 511-533
Persistent link: https://www.econbiz.de/10011437815
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Global customer team design : dimensions, determinants, and performance outcomes
Atanasova, Yana; Senn, Christoph - In: Industrial marketing management : the international … 40 (2011) 2, pp. 278-289
Persistent link: https://www.econbiz.de/10008934043
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Hebel im Kleinkundenmanagement
Schmitz, Christian; Ahlers, Michael; Belz, Christian - In: Führung von Vertriebsorganisationen : Strategie - …, (pp. 283-302). 2020
Persistent link: https://www.econbiz.de/10012254005
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The best practice of CRM implementation for small- and medium-sized enterprises
Pohludka, Michal; Štverková, Hana - In: Administrative Sciences : open access journal 9 (2019) 1/22, pp. 1-17
The biggest key aspect to the success of a business is a satisfied customer. For this reason, it is possible to state … that the growing trend of focusing on the customer and his/her needs has prevailed in recent years. The aim of this article … is to analyze the use of CRM (Customer Relationship Management) systems in small- and medium-sized enterprises (SMEs) in …
Persistent link: https://www.econbiz.de/10012126858
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Value creation through omnichannel practices for multi-actor customers : an evolutionary view
Climent, Ricardo Costa; Haftor, Darek M.; Chowdhury, … - In: Journal of enterprising communities : people and places … 16 (2022) 1, pp. 93-118
Persistent link: https://www.econbiz.de/10012886189