Similar Search Results

Rethinking business segmentation : a conceptual model and strategic insights

Brotspies, Herbert; Weinstein, Art - In: Journal of strategic marketing 27 (2019) 2, pp. 164-176

Persistent link: https://www.econbiz.de/10012202451

Strategizing as networking for new ventures

Aaboen, Lise; Dubois, Anna; Lind, Frida - In: Industrial marketing management : the international … 42 (2013) 7, pp. 1033-1041

Persistent link: https://www.econbiz.de/10010223472

Different recipes for success in business relationships

Zaefarian, Ghasem; Thiesbrummel, Christoph; Henneberg, … - In: Industrial marketing management : the international … 63 (2017), pp. 69-81

Persistent link: https://www.econbiz.de/10011730119

Network picturing : an action research study of strategizing in business networks

Abrahamsen, Morten H.; Henneberg, Stephan; Huemer, Lars; … - In: Industrial marketing management : the international … 59 (2016), pp. 107-119

Persistent link: https://www.econbiz.de/10011622832

The dynamics of successful collaboration in B2B relationships : strategies and best practices from global firms

Gandhi, Mehak - 2022

Persistent link: https://www.econbiz.de/10014252025

Managing strategic business relationships in retail operations: evidence from China

Yu, Wantao; Ramanathan, Ramakrishnan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 3, pp. 372-393

Purpose – The purpose of this paper is to investigate how to manage business relationships in retail operations. In particular, this study examines the links between business relationships with principal stakeholders, operations strategy, and performance. Design/methodology/approach –...

Persistent link: https://www.econbiz.de/10014674778