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Strategic Implications of Keeping Product Value Secret from Competitor’s Customers

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Customers can sometimes learn unanticipated or hidden use value of a firm's product whereas the non-customers remain … uninformed about that extra value. A monopolist will increase its profit by informing the non-customers of its product's hidden … actually make a higher profit if it keeps its hidden value secret from its competitor's customers even if advertising to inform …

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The relationship between competitive strategy and firm performance in micro and small businesses in Ghana : the moderating role of managerial and marketing capabilities

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Strategy orientation analysis in the mobile phone case business

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Canvassing competitive advantage through key dimensions of business model

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Circle mapping your firm's growth strategy

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The effect of strategic orientations factors to achieving sustainable competitive advantage

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