Vögele, Julia; Panthen, Maximilian; Bierwisch, Antje - In: Marketing Review St. Gallen : die neue … 41 (2024) 3, pp. 46-52
This article emphasizes the critical role of corporate foresight in dealing with possible futures and their impact on organizations to navigate today's dynamic business landscapes. It presents three variants of corporate foresight implementation in diverse organizations and its beneficial effect...