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This article explores three literature bases in some depth: strategy, stakeholder/social issues, and the newly emerging works in reputation. The focus is on the potential research and practical overlaps that exist in these literatures. A model of reputation is developed that highlights these...
Persistent link: https://www.econbiz.de/10013063902
The Internet has made it relatively easy to start a new business. It is now possible to go after target markets that are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices. The advantages of using resonance marketing to target...
Persistent link: https://www.econbiz.de/10013061346
Purpose: This study seeks to discover how a firm's size and its use of both market and non-market strategies (MS and NMS) impact firm performance in South Africa. Design/methodology/approach: We used the Prolific platform to gather survey data from 247 executives and managers across the country...
Persistent link: https://www.econbiz.de/10015196681
Pollution and stress are the two major challenges in this era of technology revolution. Extensive research toward eco-friendly technology awareness to control pollution has helped to tackle the problem of pollution, but if talked about stress, in spite of extensive research all over the world, a...
Persistent link: https://www.econbiz.de/10014130406
Organization design is the discipline within the field of organization theory and management theory aimed at creating efficient organizations of firms. In the twentieth century organization design, at least at the governance level of organization, used to be merely a choice between a limited...
Persistent link: https://www.econbiz.de/10014173153
This paper explores, in depth models of issues management and uses public policy, corporate strategy, process models and multiple perspectives to understand the evolution of issues management and how organizations can strategically respond to, and manage, issues. The paper concludes with...
Persistent link: https://www.econbiz.de/10014039036
In this study, we explore how charities adopt and apply practices of social impact measurement --- analysing a dataset of over 450 Dutch charity organisations. Although the concept of social impact is ambiguous and the field undertheorized, there are universally recognized factors that are...
Persistent link: https://www.econbiz.de/10014350671
Persistent link: https://www.econbiz.de/10011927418
International stehen Forderungen im Raum, die betriebswirtschaftliche Ausbildung so auszurichten, dass sie der gesellschaftlichen Verantwortung von Unternehmen einen systematischen Stellenwert beimisst. Der hierfür erforderliche Dialog zwischen BWL und Unternehmensethik kommt jedoch derzeit...
Persistent link: https://www.econbiz.de/10011758063
Der Artikel entwickelt in Auseinandersetzung mit Alfred Krupps Wohlfahrtsprogramm aus dem 19. Jahrhundert einen ordonomischen Beitrag, wie Unternehmen 'Moral als Produktionsfaktor' einsetzen können. Die These dieses Beitrags lautet, dass "Corporate Social Responsibility" als strategisches...
Persistent link: https://www.econbiz.de/10011786668