Purpose: Functioning of business models that follow the philosophy of circular economy is a growing research theme but discussion about the potential and the limitations of such business models remains unstructured. We provide a focused perspective on the meaning of complementarity between the...

Incumbent B2B manufacturing companies join forces and form collaborative networks, called consortia, aiming to increase the circularity of their products. Our research interest lies in the understanding of how the business models (BM) of the companies and the industry are affected by such...