This paper investigates whether an incumbent has an incentive to introduce corporate social responsibility (CSR) activities only as a response to entry by a competitor who cannot provide CSR (credibly) due to its lack of recognition, at least at the outset. More precisely, this paper shows that...

Intro -- Contents -- Foreword -- Preface -- Acknowledgments -- THE NEW MULTINATIONAL ENVIRONMENT -- Global Integration -- Responding to the Future -- REDEFINING THE ROLE OF THE MULTINATIONAL ENTERPRISE -- Assessing the Appropriate Role of the Enterprise -- Partnering with Nongovernmental...