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Strategic management
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Marketing management : a value-creation process
Jolibert, Alain
;
Mühlbacher, Hans
;
Florès, Laurent
; …
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2012
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2nd edition
Persistent link: https://www.econbiz.de/10009582249
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Marketing management : a value-cration process
Dubois, Pierre-Louis
;
Jolibert, Alain
;
Mühlbacher, Hans
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2007
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1. publ.
Persistent link: https://www.econbiz.de/10002573025
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