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"Strategic communication is a pre-requisite for the achievement of organisational goals and an effective strategic communication plan is vital for organisational success. However, systems and models dominant in the west may not necessarily be best suited for the sub-Saharan Africa reality, where...
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Various studies have empirically examined the effect of corporate strategy on firm performance, but this paper differs in its methodological scope regarding time, geographic, and variable constructs. To achieve external validity of the research findings, this paper uses a more modern estimation...
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Introduction to Customer Service Management: A Strategic and Operational Perspective /Robert Ebo Hinson, Ogechi Adeola …"Customer service management the world over is dynamic, with companies transitioning from a transactional to a more … theoretical and empirical analyses. Many professionals interested in marketing and consumer research, service management, and …
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In their search for profit maximization, multinational enterprises should adopt strategies that neutralize country risk effects. This paper seeks to establish whether country risk affects profitability of multinational banks in sub-Saharan Africa, and whether strategic decisions regarding...
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Omeonu11. A socio-cultural approach to corporate reputation management: a case of Clicks Pharmaceuticals, South … AfricaCaroline Makoni12. Research for strategic communication as a vehicle for reputation management: a case of Mugabe⁰́₉s ZANU …
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