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A systems approach to understanding how reputation contributes to competitive advantage

Brønn, Carl; Brønn, Peggy Simcic - In: Corporate reputation review : an international journal 18 (2015) 2, pp. 69-86

Persistent link: https://www.econbiz.de/10011473268

Kommunikationscontrolling - Forschungsstand und Entwicklungen

Zerfaß, Ansgar; Buchele, Mark-Steffen - In: Marketing review St. Gallen : Marketingfachzeitschrift … 25 (2008) 1, pp. 20-24

Persistent link: https://www.econbiz.de/10003647045

Herausforderungen und Gestaltungsansätze für immaterielle Vermögenswerte

Möller, Klaus; Piwinger, Manfred; Zerfaß, Ansgar - In: Immaterielle Vermögenswerte : Bewertung, …, (pp. 379-389). 2009

Persistent link: https://www.econbiz.de/10003905872

Kommunikation als Werttreiber und Erfolgsfaktor

Zerfaß, Ansgar; Piwinger, Manfred - In: Handbuch Unternehmenskommunikation, (pp. 5-16). 2007

Persistent link: https://www.econbiz.de/10003440804

Corporate communications from the CEO’s perspective : how top executives conceptualize and value strategic communication

Zerfaß, Ansgar; Sherzada, Muschda - In: Corporate communications : an international journal 20 (2015) 3, pp. 291-309

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Strategic communication : opportunities and challenges of the research area

Holtzhausen, Derina; Zerfaß, Ansgar - In: The Routledge handbook of strategic communication, (pp. 3-17). 2015

Persistent link: https://www.econbiz.de/10010468343

The Routledge handbook of strategic communication

Holtzhausen, Derina (ed.); Zerfaß, Ansgar (ed.) - 2015 - 1. publ.

The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights...

Persistent link: https://www.econbiz.de/10010462597

Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Lei...

Zerfaß, Ansgar (ed.); Bentele, Günter (honouree) - 2008 - 1. ed.

Persistent link: https://www.econbiz.de/10003678218

Zwischen Intention und Emergenz : Mittelstandskommunikation im Spannungsfeld kontroverser Strategieparadigmen

Winkler, Luisa; Volk, Sophia Charlotte; Borner, Maria; … - In: Strategische Kommunikation im Spannungsfeld zwischen …, (pp. 215-232). 2018

Persistent link: https://www.econbiz.de/10011720481

Future directions of strategic communication

Nothhaft, Howard (ed.); Werder, Kelly Page (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012052159