How do technology entrepreneurs use signals to help transform their ideas into viable businesses, regardless of their resource limitations and the complexity of the markets in which they operate? One way is to attend to the use of signals as a market communication strategy. An analysis of the...

Surviving in a humanitarian disaster such as the COVID-19 pandemic is a big challenge for micro, small, and medium-sized enterprises in all industries. Furthermore, cultural and creative firms face additional challenges. Many of those firms have survived the effects of the pandemic by proposing...