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Today’s market environment puts constant pressure on managers to achieve and maintain continuous business growth in terms of new clients, revenue, market share, or profit. Failing to do so limits the companies’ access to resources, ultimately threatening their survival and long-term...
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The current paper proposes a practice-oriented framework of corporate strategic optionality (a realization of the antifragility principle), allowing the companies to grow and thrive under the uncertain, multi-scenario future. The findings from the study provide practical guidance for corporate...
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