Services are gaining ever more importance in every economy in the world. In reflection of the overall trends, manufacturers are being advised to expand and integrate their service offerings to the core product offerings.However, the number of empirical academic studies on the topic is still...

The new competitive paradigm of managing moving targets in the 21st century is being proposed. In the new era of rapid and volatile changes, whatever strategy you try, competitive advantage is tougher to create and sustain with each passing year. It is like in the world of professional baseball...