Garrigós‐Simón, Fernando J.; Palacios Marqués, Daniel - In: International Journal of Contemporary Hospitality Management 17 (2005) 1, pp. 22-38
Purpose – The aim of this article is to identify the relationships between strategic orientations and various performance measurements in Spanish hospitality enterprises. Design/methodology/approach – With a sample of 189 hospitality firms, this study uses the Miles and Snow strategy...
