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Management information systems (MIS) produce the information that managers use to make important strategic decisions. This book takes a decidedly managerial perspective, focusing on how people perceive and respond to information, and how MIS design can use this information to help managers make...
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"Foreword Big data and analytics promise to change virtually every industry and business function over the next decade. Any organization that gets started early with big data can gain a significant competitive edge. Just as early analytical competitors in the "small data" era (including Capital...
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