"Lay down the foundations of a successful business venture through a thoroughly researched and competitive business plan. Based on tried and tested business methodology used at the leading business school, Cranfield School of Management, this 10th edition of The Business Plan Workbook guides you...

Intro -- Introduction -- Table of Contents -- Why Write an International business Plan? -- Basic Plan Elements and Variations -- Building a Plan: Fundamental Issues -- Building a Plan: Global Expansion Issues -- Assembling the Working Group -- Plan Section 1: Introduction -- Plan Section 2:...