"Die Ökonomie entdeckt das ureigenste Gebiet der Kreativität: Die Kunst. Dieses Buch geht den spannenden Spielarten und Fragen der Kombination von wirtschaftlicher Unternehmung und Kunst nach." (Aus dem Klappentext entnommen)

Management control is one of the key management functions, but has been rarely addressed in academic research. Amongst other reasons, this disinterest might be rooted in the typically negative connotation of the term 'control'. Academics rather prefer topics like strategy development, planning...

"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--