The important role that management accounting plays in driving organisational performance has been reiterated in the literature. In line with that importance, the call for more effort to enhance knowledge on strategic management accounting has increased over the years. Responding to that call,...

The importance of Pakistan's Tourism sector has increased manifold due to economic activities under China Pakistan Economic Corridor (CPEC) initiative. However, it has been in crisis phase due to the influence of the war on terror and other administrative issues. This paper is an effort to...

Although environmental turbulence poses significant challenges for small and medium-sized enterprises (SMEs), it also offers opportunities for them to thrive and compete. Scholars generally acknowledge the effectiveness of dynamic capabilities (DCs) and artificial intelligence (AI) applications...