Family firm internationalization has become a topic of interest over the last few decades. However, there has been surprisingly little research about the actual international business decision-making in the family firm literature. The purpose of this article is to highlight specific family firm...

The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.

The large‐scale introduction of a new packaging concept requires co‐ordination in two areas: organisational co‐ordination is necessary (negotiations between the parties involved), as well as technical co‐ordination (technical specifications). These aspects are analysed in this paper on...