Bennett, Robert H.; Wheatley, Walter J.; Maddox, E. Nick; … - In: Management Decision 32 (1994) 2, pp. 21-29
mental imagery and applies them to the “episodic performance situations” inherent in the reality of management practice …. Imagery techniques allow managers to create and manipulate actively a much more information‐rich and thorough projection of … the once ambiguous, abstract management scenario. Discusses some example uses of mental imagery in the steps of the …