Lee, S.F.; Sai On Ko, Andrew - In: Managerial Auditing Journal 15 (2000) 1/2, pp. 68-76
Conjoining the SWOT matrix with the balanced scorecard (BSC) makes a systematic and holistic strategic management system. The SWOT matrix clearly identifies the critical success factors that can be implemented into the identification of the different aspects toward the balanced scorecard. It is,...