Twenty years ago strategy was synonymous with formalised strategic planning. Nowadays, althoughstrategic planning systems still exist in organisations, they are not seen as the main or only vehiclethrough which strategies actually develop. It is recognised that other managerial processes play...

"Fundamentals of Strategy builds on the established strengths of Exploring Strategy, proven over twelve best-selling editions. A range of in-text features and supplementary resources have been developed to enable you and your students to gain maximum added value to the teaching and learning of...