This article suggests a modeling framework to investigate the optimal strategy followed by a monopolistic firm to manipulate the process of opinion formation in a social network. We consider a network which consists of the monopolist and a set of consumers who communicate to form their beliefs...

Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...

In times of low interest rates, bank customers must try to diversify their portfolios. Nevertheless, customers usually stick to traditional investments and do not take advantage of stock-market potentials. This is mostly due to irrational reasons. Banks also have a strong interest in...

In times of low interest rates, bank customers must try to diversify their portfolios. Nevertheless, customers usually stick to traditional investments and do not take advantage of stock-market potentials. This is mostly due to irrational reasons. Banks also have a strong interest in...