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Problemstellung — Olfaktorik als vernachlässigte Modalität zum Aufbau und zur Stärkung von Marken -- Theoretischer Rahmen — Einbindung olfaktorischer Reize in die Markenkommunikation -- Empirischer Teil — Wirkungen der Integration von olfaktorischen Reizen in die Kommunikation des...
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In times of low interest rates, bank customers must try to diversify their portfolios. Nevertheless, customers usually stick to traditional investments and do not take advantage of stock-market potentials. This is mostly due to irrational reasons. Banks also have a strong interest in...
Persistent link: https://www.econbiz.de/10013282921
In times of low interest rates, bank customers must try to diversify their portfolios. Nevertheless, customers usually stick to traditional investments and do not take advantage of stock-market potentials. This is mostly due to irrational reasons. Banks also have a strong interest in...
Persistent link: https://www.econbiz.de/10013271410
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