Part I . FRANCHISE Networks -- Innovation and Plural Form -- Peer Trust in Franchise Networks -- Business Model Innovation in Franchising -- Organizational Innovation and Microfranchising -- Competitive Advantage through CSR -- Institutional Influences and Competitiveness -- Principles of Fair...

Part I: Franchising: Contract Design and Decision Rights; Incentives and Ownership Strategy; Strategy, Competition and Internationalization of Franchise Firms; Entrepreneurship and Franchising; Franchising and Regulation -- Part II: Alliances: Value Creation in Network Relationships;...

The design and management of networks have become very important research topics in the field of organizational economics and management. Emphasizing this research as a theory-driven field, this book presents research results on efficiency and performance of franchising networks and joint...