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~subject:"Strategische Allianz"
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Strategische Allianz
Consumer behaviour
14
Brand image
11
Markenimage
9
Konsumentenverhalten
8
Brand management
7
Spain
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Brand extension
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Corporate culture
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Corporate Social Responsibility
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Advertising
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Markenartikel
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Personality psychology
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Strategic alliance
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Structural equation model
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Banking sector
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Banks
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Brand architecture
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Brands
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Bravo, Rafael
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Pina, José M.
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Hem, Leif E.
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Iversen, Nina M.
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International journal of e-business research : an official publication of the Information Resources Management Association
1
Marketing intelligence & planning
1
Trends in e-business, e-services, and e-commerce : impact of technology on goods, services, and business transactions
1
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ECONIS (ZBW)
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Expansion strategies for online brands going offline
Bravo, Rafael
;
Iversen, Nina M.
;
Pina, José M.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 195-213
Persistent link: https://www.econbiz.de/10009156905
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From online to offline through brand extensions and alliances
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
International journal of e-business research : an …
8
(
2012
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10009505551
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3
Online brand expansion towards the offline setting : which way to go?
Bravo, Rafael
;
Hem, Leif E.
;
Pina, José M.
- In:
Trends in e-business, e-services, and e-commerce : …
,
(pp. 69-89)
.
2014
Persistent link: https://www.econbiz.de/10010236837
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