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Legal battles for sponsorship exclusivity : the cases of the World Cup and NASCAR

Cobbs, Joe - In: Sport management review 14 (2011) 3, pp. 287-296

Persistent link: https://www.econbiz.de/10009315487

The sponsorship performance cycle : longitudinal evidence of sponsors' contribution to Formula One team achievement

Cobbs, Joe B.; Jensen, Jonathan A.; Tyler, B. David - In: The journal of business & industrial marketing 37 (2022) 1, pp. 103-114

Persistent link: https://www.econbiz.de/10012797122

Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball

Agha, Nola - 2018

Professional baseball operates a tiered system of talent development facilitated by alliances between Minor League Baseball (MiLB) clubs and higher status Major League Baseball (MLB) parent teams. This study applies management theory to advance the literature on MiLB demand modeling by proposing...

Persistent link: https://www.econbiz.de/10012937197

Is the grass greener? : switching costs and geographic proximity in the high status affiliations of professional baseball

Agha, Nola; Cobbs, Joe - In: Managerial and decision economics : MDE ; the … 38 (2017) 2, pp. 95-108

Persistent link: https://www.econbiz.de/10011694283