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Factors influencing consumers' assessment and attention of the foreign brand in international alliances : conceptualization and propositional development
Oh, Han-Mo - In: Journal of international trade & commerce 14 (2018) 4, pp. 145-159
Persistent link: https://www.econbiz.de/10011949431
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Explaining alliance success: competences, resources, relational factors, and resource-advantage theory
Wittmann, C. Michael; Hunt, Shelby D.; Arnett, Dennis B. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 743-756
Persistent link: https://www.econbiz.de/10003893182
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A longitudinal examination of the effects of retailer-manufacturer brand alliances: the role of perceived fit
Arnett, Dennis B.; Laverie, Debra A.; Wilcox, James B. - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 5-27
Persistent link: https://www.econbiz.de/10003979616