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~subject:"Strategisches Management"
~subject:"Theory"
~subject:"USA"
~subject:"Werbung"
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Strategisches Management
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International business and economics research journal
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The future of consumerism
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ECONIS (ZBW)
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1
An experimental examination of the economics of information
Smith, Darlene Brannigan
-
1986
Persistent link: https://www.econbiz.de/10000718231
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2
A comparison of the market orientation of Chinese and US firms
Smith, Darlene Brannigan
;
Pitta, Dennis A.
;
Richardson, Lee
- In:
International business and economics research journal
6
(
2007
)
12
,
pp. 25-37
Persistent link: https://www.econbiz.de/10003670388
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3
Consumer skepticism of advertising claims : testing hypotheses from economics of information
Ford, Gary T.
- In:
Journal of consumer research : JCR ; an …
16
(
1990
)
4
,
pp. 433-441
Persistent link: https://www.econbiz.de/10001098519
Saved in:
4
Is consumerism dead or alive? : some empir. evidence
Smith, Darlene Brannigan
- In:
The future of consumerism
,
(pp. 61-73)
.
1986
Persistent link: https://www.econbiz.de/10001266858
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