Similar Search Results

Green marketing orientation : conceptualization, scale development and validation

Papadas, Karolos-Konstantinos; Aulōnitēs, Geōrgios I.; … - In: Journal of business research : JBR 80 (2017), pp. 236-246

Persistent link: https://www.econbiz.de/10011771507

Strategic marketing, sustainability, the triple bottom line, and resource-advantage (R-A) theory : securing the foundations of strategic marketing theory and research

Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 7 (2017) 1/2, pp. 52-66

Persistent link: https://www.econbiz.de/10011741534

Do you speak sustainability? : a personal navigator for corporate action

Steinbach, Anke - 2020

Persistent link: https://www.econbiz.de/10012619721

Driving green consumerism through strategic sustainability marketing

Farzana Quoquab (ed.); Thurasamy Ramayah (ed.); … - 2018

"This book provides a broad research perspective on latest trends of consumerism, its effect and implications from developing country perspective. It aims to explore the opportunities and challenges that are associated with the changes in the world pertaining increased number of pollution and...

Persistent link: https://www.econbiz.de/10012392946

The effect of green influencer message characteristics : framing, construal, and timing

König, Sarah; Maier, Erik - In: Psychology & marketing 41 (2024) 9, pp. 1979-1996

Persistent link: https://www.econbiz.de/10015074617

Business model innovation for sustainability : an investigation of consumers' willingness to adopt product-service systems

Sattari, Setayesh; Wessman, Anna; Borders, Leila - In: Journal of global scholars of marketing science : … 30 (2020) 3, pp. 274-290

Persistent link: https://www.econbiz.de/10012257945

Is sustainability in fashion industry really sustainable? : a conceptual analysis of consumer behaviour

Muntean, Denisa-Roxana; Marinica, Daniela; Cosmovici, Paul - In: Romanian economic and business review 17 (2022) 4, pp. 54-64

Persistent link: https://www.econbiz.de/10014279422

Impact of green practices on consumers' sustainable purchase intentions : humans' management adopting green strategies in Pakistan

Akbar, Kashifa; Jin, Yongsheng; Waheed, Abdul; Afzal, … - In: Human systems management : HSM 40 (2021) 3, pp. 339-351

Persistent link: https://www.econbiz.de/10012603158

Facilitating mechanism of green products purchasing with a premium price : moderating by sustainability-related information

Shao, Jing; Li, Wenchao; Aneye, Cedric; Fang, Wei - In: Corporate social responsibility and environmental management 29 (2022) 3, pp. 686-700

Persistent link: https://www.econbiz.de/10013274445

Environment and sustainability

Aydın, Celil (ed.); Darıcı, Burak (ed.) - 2019

Persistent link: https://www.econbiz.de/10012019153

1
2
3
4
5
6
7
8
9
10
Next
Last