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Marketing concepts and strategies in the next decade
Rodger, Leslie W. - 1973
Persistent link: https://www.econbiz.de/10000329810
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Readings in marketing management : a strategic perspective
Berman, Barry (contributor); Evans, Joel R. (contributor) - 1984
Persistent link: https://www.econbiz.de/10000333514
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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
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Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan - 1984
Persistent link: https://www.econbiz.de/10001817764
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Strategic marketing
Kollat, David T.; Blackwell, Roger D.; Robeson, James F. - 1972
Persistent link: https://www.econbiz.de/10000042169
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Strategisches Management und Marketing : Markt- und Wettbewerbsanalyse, strategische Frühaufklärung, Portfolio-Management
Kreilkamp, Edgar - 1987
Persistent link: https://www.econbiz.de/10000083249
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Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus (contributor) - 2006
Persistent link: https://www.econbiz.de/10003320370
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Badania marketingowe - skuteczno´s´c w zarządzaniu przedsiębiorstwem
Mazurek-Łopacińska, Krystyna (contributor) - 2010
Persistent link: https://www.econbiz.de/10003993737
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Prognose von Marktentwicklungen anhand virtueller Börsen
Spann, Martin; Soukhoroukova, Arina; Skiera, Bernd - In: Handbuch Marktforschung : Methoden, Anwendungen, …, (pp. 791-809). 2008
Persistent link: https://www.econbiz.de/10003573345