This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and...

This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management - planning, organizing, leading and controlling - it introduces the reader to the process of strategic decision-making, covering the...

This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management - planning, organizing, leading and controlling - it introduces the reader to the process of strategic decision-making, covering the...