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Family firm internationalization has become a topic of interest over the last few decades. However, there has been surprisingly little research about the actual international business decision-making in the family firm literature. The purpose of this article is to highlight specific family firm...
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The global economy as the macro-environment -- Theories of internationalization -- Market entry decisions -- Market entry modes -- The coordination and configuration of global value chains (GVCs) -- The management of the multinational firm.
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Das angebrochene Informationszeitalter ausschließlich durch einen rasanten Fortschritt in den Informations- und Telekommunikationstechniken zu beschreiben, wäre aus betriebswirtschaftlicher und unternehmerischer Sicht eine grobe Verkürzung. Bedeutsam ist vor diesem Hintergrund vielmehr, dass...
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